Post about "management"

Recognizing B2B Telemarketing As a Great Marketing Medium

B2B telemarketing has recently become popular especially for SMBs (Small to Medium Businesses). This marketing medium’s popularity has reached even the far regions of this earth. From UK, to the United States of America, to even countries like Australia and Singapore. It is used in just about any industry such as commercial cleaning, accounting, financial, information technology, advertising, education, and even healthcare.At times, the only thing that is needed for a telemarketing campaign to be formally initiated is a target market along with their respective information. Businesses can purchase telemarketing lists that will allow them to target those potential clients within the range of their market precisely. For instance, these targets can be a list of hotels, bars, clothing and apparel shops, and other SMBs in between. Regardless of what kind of market a business plans on targeting, telemarketing in a b2b fashion entails numerous and wondrous results from the marketing campaign.There are numerous benefits to an in-house telemarketing campaign. Nevertheless, business owners should not turn a cold shoulder over the fact that there are some negative aspects to bringing up the marketing course in-house.One of these negative aspects includes the massive usage of the business’ utilities. Electricity, cooling, heating, and most especially the excessive use of the telephone always play an integral part of the entire campaign. As a result, the business’ budget can continually drain out cash just because they have to keep the campaign alive with these utilities. One cannot even bear to imagine a telemarketing campaign without access to a nearby telephone.For a more convenient approach for the telemarketing campaign, business owners can acquire the help of professional telemarketers residing in highly dependable telemarketing firms. The required cost for acquiring these services may seem a bit high but it should not threaten business owners for they can get more in return from the success of their marketing campaign. This increase in income is highly possible due to the expertise of the professionals that are taking charge of the marketing course.Not only that these services are highly dependable but they also allow businesses to lower down their utility costs by a considerable amount. Telemarketing firms can take care of their own utility bills. In short, businesses no longer have to worry about their monthly bills so much for the telemarketing firm can handle the bills for their client’s campaign. Ultimately, the campaign becomes more cost efficient in the long run as opposed to bringing it up in-house.B2B telemarketing is not only limited to bringing in sales by actively calling potential clients into purchasing products and services. As a matter of fact, there are tons of services available for businesses to get from these telemarketing firms. It all depends on what they want to achieve for their marketing campaign. Here are some of the known and popular services that can be acquired from these firms.Telesales – It is basically a campaign where sales agents call prospects if they are interested in purchasing a product or a service. This is the more direct approach when it comes to selling the business’ goods.Appointment Setting – Through the aid of these professional telemarketers, they can set up appointments for the business that wants a more direct approach in advertising their products and services to their prospects.Market Research – Telemarketers use their direct line of communication to gain valuable information from their targeted market for the improvement of their products and services.These three services are merely a preview to the many beneficial services that these telemarketers can offer businesses. By getting the aid of these professionals, any type of marketing campaign can be brought up to its peak efficiency.

The Three P’s of Project Management

Project Managers are People Managers. Many of us have heard this over the years, but is that it? Are we nothing more than people managers? I will agree that we are responsible for managing people and that this is a portion of the PM (Project Manager) role. I ask that we take a moment to look at a couple of facts. Many PM’s get certification from the PMI (Project Management Institute) which is ISO (International Organization for Standardization) recognized certification. Additionally, one could also receive a Masters Degree in Project Management. With that in mind, are PM’s really nothing more than people managers? Is there really a perception that PM’s do nothing more than manage people? Is people management the most important function of a PM?In this article I want to present the three P’s of project management. The three P’s are to take into account the elements and structure of project management. As most of us know, there are five project management process groups and nine knowledge areas (please refer to the PMBOK guide for clarification). I can assure you that there is more than people management when it comes to the process groups and knowledge areas. On the other hand, without people and without people management projects can not be accomplished. So people management is important but without the other two P’s will a project be successful? Let me present the three P’s of Project Management and follow them with a review.1) People Management
2) Process Management and
3) Performance ManagementPeople Management is essential in regards to project management. It takes the leadership of the project manager to guide a team towards working together in symmetry to accomplish the objectives of a project. I feel that cooperation and collaboration are a couple of key ingredients when it comes to people management. Without cooperation and/or collaboration by the team or an individual on the team, a project can end up in jeopardy.How do you build a team that fosters collaboration and cooperation? I have found that the best decisions are made by a team not an individual. Early on in a project I bring the team together to discuss the objectives of the project. Then to engage the subject matter experts and the IT resources in a discussion that elicits the best decisions. I ask questions and encourage the team to do the same. Next we look at making a decision. I follow this up by looking for options or alternatives by asking if there is a better way. The information presented here leads to new and better decisions. New decisions are based on new information, get the team to to collaborate and cooperate and the best decisions will be made. The best information will be presented and individuals will be contributors.It is common for any team to go through forming, norming, storming and conforming in order to grow. The PM expects this and is prepared to manage it accordingly so the team performs. It is persuasive assertiveness that, when used effectively, leads the team in overcoming differences and strives for project success.To this point we have only discussed people management, and frankly, teams can be organized for all sorts of reasons and the team leader can use the information above to leverage the team. Is people management another term for project management?Process Management is equally important to People Management. Without either of these, the ability to provide a successful project outcome is severely diminished. To improve the outcome of a project the PM utilizes sound and repeatable processes that lead to a successful project implementation. PM’s use their knowledge, skills and effectiveness to incorporate the project management process groups and knowledge areas. If the project management process groups and knowledge areas are not effectively managed along with the team there will be project chaos. If your project is in chaos or total chaos, what areas of project management are not being effectively involved in your project? Do you need to look far?I feel that without the utilization of a project management process that projects will wander and drift like a message in a bottle, no charted course and an unknown destination. I have felt the pains of projects without process. They struggled with technology implementations, cost over-runs and the project scope in constant flux. The end result, failure.I found that a similar team managed the next version of an application with a project management process in place, the results were outstanding. There was a solid scope document that provided the necessary information for user acceptance testing. There were five change requests made that went through the change control procedure, four were approved. The plan target date was not only achieved, but the work was completed ahead of schedule. Being ahead of schedule meant cost savings thus the project was completed under budget. All of this was achieved and there were no product defects.Could this have been accomplished with people skills alone? Would you be able to create project symmetry without a project management process? I feel you already know the answers to these questions.Finally there is Performance Management. For the most part, this category falls under process management for all intensive purposes. I like to breakout performance management and look at it from a different perspective. The purpose of performance management is to answer the question … How is you project coming along? When that is asked it should be able to be address the triple constraints. Is the project on schedule? Is it within budget? Will it meet the project scope? By measuring the triple constraints, a PM can track the actual progress of a project and make adjustments based on this information. Performance management holds the team accountable and keeps the senior team informed.Let’s take a moment to look back at earlier questions. Are project managers nothing more than people managers? Is people management the most important function of a PM? My response to this is that project managers must balance both people and process management. One without the other will not provide the optimum outcome.Special Note: I want to convey that I am not overlooking Quality. Quality falls under the knowledge areas which is referred to in the earlier process writings. I hope to go into greater detail on this topic in a future article. In addition, I am not overlooking problem management. I feel that problem management falls under people management since problems are found by people and decisions are made by people.With everything that has been presented here, it is important to keep in mind that Project Managers bring so much more to the success of a project than their ability to manage people. The three P’s of project management, (people, process and performance management) take into account much of the criteria needed for successful project management. As project managers, we are trained, skilled and experienced in this field. If projects are going well we know we are doing the right things. If projects are not going well, reflect on this and take action to correct its course. How well are your projects being managed?

Importance of Trial Version in Project Management Software

Trail version in project management software plays very important role. If your project management software provides free trial version to your customers then it will definitely help you to boost your business because with this your clients or customers can easily understand the product. A trial version of software is a good way to introduce the product in your target market. It enables new users to try the software free of cost for a limited period and gives an opportunity to test the functionality of it and make up their mind whether they shall require it adequately in their sphere of work at a later stage.The companies are equally benefited as it allows for greater user penetration amongst their desired segment i.e. it allows them to spread their software to a far greater audience and generate more scope for revenue in future. It provides an idea about the features exists in the software. If you want to use project management software then it is essential for you that firstly you know what feature this software have and you require those features or not. Trial version is free of cost and this will provide an idea about the functionality of the software that whether it is good or not. With the help of this you get to try the software without paying. People get an overview of the software and can easily see if they can utilize the software for their official purpose.Trial versions are extremely important for any consumer because there is tons of software available; many are not suited for simple usage. With a trial version of an existing software, consumers can fully test the usability of the software, compare with others and finally shortlist which software to use ultimately. This proves that trial version is very important in project management software. Management software is very useful for large as well as small-scale industries. With the help of such software you can easily manage your number of projects simultaneously.For managing your lots of products it is essential that you should choose best project management software. And trial version is such an option which provides you an idea that this particular software suited all your needs or requirements or not. As you know trial version are free of cost that will provide benefit to the company because lots of users are come and use the software. This will increase the number of users on your website and also give you a chance to prove your reliability. There are many free project management software are available on the internet which provides many features. Trial versions can provide you an idea about the functionality, reliability and features of the software. So by using this you can easily choose your software for managing your projects according to your needs and requirements.